New Brunswick City Center

New Brunswick City Center (formerly City Market) is a nonprofit organization that oversees New Brunswick’s Special Improvement District (SID). City Center’s goal is to promote New Brunswick as a destination for dining, entertainment, & shopping. We’d love to show you where to go in New Brunswick, NJ for the most elegant cocktails, diverse foods, & desserts; with vibrant performances & events, plus various enriching experiences happening throughout New Brunswick’s Downtown City Center!